Tag: Insights

Enabling Item Level Serialization: Ten Key Steps to Ensure Success
August 1, 2013

Enabling Item Level Serialization: Ten Key Steps to Ensure Success

Item level serialization (ILS) and traceability fosters supply chain integrity. Whether to expose counterfeits, identify sources of product diversion, improve integrity in the reconciliation of
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Plans to Defeat Piracy?
December 20, 2012

Plans to Defeat Piracy?

Piracy is a business.  High quality counterfeits can wreak havoc on brand integrity and customer loyalty.  Piracy is another form of competition, perhaps more dangerous
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A Serious Threat to Supply Integrity?
December 20, 2012

A Serious Threat to Supply Integrity?

Spend enough time investigating brand piracy and you begin to question everything.  When we first started designing brand integrity solutions for leading branded companies in
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Elements of Brand Integrity Management
December 19, 2012

Elements of Brand Integrity Management

Taking a comprehensive approach is necessary to design and develop a successful Brand Integrity program that will effect change in the organization. The figure at
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